ABOUT THE BOOK: The economics of seduction, beauty and sexual ads: A microeconomic perspective of the role of seduction in demand and supply side forces

This book explains how beauty, gender and sexual feelings tend to play a fundamental role in influencing the demand and supply side factors of products and services through seductive advertising strategies. In recent years, seductive advertising has become increasingly prevalent, particularly on social media platforms. Companies and individuals are using more and more provocative and suggestive marketing techniques to capture the attention of consumers, often relying on sexualized images or innuendos to promote their products or services. Social media has made it easier than ever for companies and individuals to disseminate these types of advertisements, allowing them to target specific demographics with tailored content that is designed to appeal to their desires and interests. As a result, seductive advertising is growing at a fast pace, with many experts predicting that it will continue to become an increasingly important aspect of modern marketing strategies.
Therefore, if one would like to understand how economic theory can be used to explain the consequences of seductive advertising on the demand and supply of products and services in the market, then this is the right book for you. More than that, researchers, managers, entrepreneurs, academicians, policymakers and social scientists who would like to understand how seductive advertising strategies can affect consumer’s indifference curves, cause substitution effects, create competition in markets and to some extent lead to ethical dilemmas this is the right book for you. Besides that, the book also provides recommendations on how companies suitable for such advertising techniques can implement seductive marketing strategies without compromising ethical principles or expectations.

By Fitzgerald Witika

Fitzgerald Witika is a luminary economist, exhibiting extraordinary talent in the realms of research and development. His distinguished portfolio boasts a trailblazing contribution to the landscape of contemporary health economics, wherein he applies the Aggregate Demand and Supply (AD-AS) model with theoretical precision to elucidate the global economic ramifications of the COVID-19 pandemic. Moreover, he is also known as the author of the book titled “Manifest the Genius in You” published in 2019. Subsequently, his contribution to monetary economics is based on the application of the quantity theory of money in explaining the outcomes of adopting Central Bank Digital currencies (CBDCs). Besides that, Fitzgerald Witika has also collaborated with many researchers around the world and contributed as well as edited book chapters in applied econometrics. Fitzgerald Witika is a consummate research consultant, whose prodigious acumen spans across a diverse spectrum of disciplines, including business research, economics research, econometric analysis, natural scientific research, academic research, and data analysis with SPSS, EVIEWS, STATA, R-software and EXCEL. His multifaceted expertise is honed by his extensive experience in providing consultancy services to both individuals and organizations, spanning a broad range of industries and sectors. With a refined skill set that blends academic and practical expertise, Fitzgerald is recognized for his ability to deliver bespoke consultancy solutions that are tailored to the unique needs of his clients. As a seasoned writer, researcher, econometrician, data scientist, and research consultant, Fitzgerald Witika has garnered extensive experience spanning numerous disciplines, particularly in economics, business, engineering, and other natural and scientific fields. With an impressive portfolio of over 150 research projects, Fitzgerald’s track record speaks to his exceptional ability to navigate complex research problems with ease and deliver cutting-edge solutions. As an econometrician, Fitzgerald has a comprehensive understanding of the mathematical and statistical models that underpin economic analysis, enabling him to leverage advanced techniques to analyze complex datasets and extract meaningful insights. His mastery of econometric tools such as regression analysis, panel data analysis, time series analysis, and forecasting has earned him a reputation as a leading expert in the field. | Economist | Author | Econometrician| Web Developer | Researcher |

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